Date: February 2nd, 2025

Location: Willamsburg, New York, NY

Event Overview

Our very first event, Personality & Launch: Flower Bouquet Workshop and Brunch, set the tone for everything we want this community to feel like — introspective, intentional, welcoming, and deeply personal.

We invited guests to build their own bouquets, each flower representing a part of themselves they wanted to celebrate or bring forward. The brunch created space for real conversation, intentional celebration of the other, and connection.

Event Goals

• Introduce the Personality & brand and mission in an intimate, creative way
• Foster real connection and community among early supporters
• Encourage self-expression through a fun, accessible activity
• Gather content and feedback for future events

Event Flow

• Welcome & Introduction to Personality &
• Guided Flower Arrangement (with self-reflection prompt)
• Group Sharing and Open Brunch
• Closing Thank You + Sneak Peek of What’s Next

Attendance: ~30 attendees

• Age Range: Mid-20s to early 30s
• Life Stage: A mix of recent college graduates, graduate students, and early- to mid-career professionals navigating personal growth and identity refinement.
• Industries Represented: Marketing, education, media, fashion, tech, wellness, and creative entrepreneurship.
• Location: Primarily NYC-based, especially Brooklyn and Manhattan residents, with a few attendees traveling from nearby areas.

Impact

• Sparked early interest in upcoming Personality & experiences
• Created strong organic word-of-mouth buzz and positive social media engagement